SEO (Search Engine Optimization)

One of the first things that comes to mind when you create a new website is SEO. The following article is for you if you hear a lot about SEO (or Podcast SEO), but aren't sure what it means or how to ensure that it's done correctly. 

When you create a new Podcastpage site, 99% of the "technical" SEO work is handled behind the scenes. We apply all the best SEO practices, and we keep improving your site's compatibility as we go.

To improve your site's SEO even further, there are a few things you can do. Here are a few suggestions:

Global SEO Options

Most websites include a "Title" tag (the one that appears on your browser tab), a "Description" tag, an image, and a "Favicon" (browser icon). All of the above will be used when your site appears in search results or when you share it on social media. We strongly recommend that you set these global tags in the "General" panel, under the "Meta & SEO" -

Post / Page / Episode SEO Options

Every entry that you create for your website (such as a blog post, a custom page, or a podcast episode) includes its own SEO metadata. Consequently, we include a section on every edit screen for you to change that data and alter how it appears on search engine results pages for that specific post/page/episode.

By default, we use the title, content and featured image of your entry to populate those settings, but you can fully customize all of them as seen below -

XML Sitemaps

Sitemaps are included with every website by default. Sitemaps help search engines index your website faster and improve your SEO score as you add content. You don't have to do anything to enable the sitemap, it's already there when you create your site, and can be accessed via the /sitemap.xml route.

SEO Best Practices

In terms of SEO, there are two different parts to consider. The first is the technical aspect. This is the area we can help you with in order to ensure your website is indexed and crawled properly by search engines. 

You'll also want to make sure the content on your site is high-quality, unique, and updated frequently. Google and other search engines love good content, so that's something you'll have to keep in mind when creating your website.

So, Podcastpage gives you all the tools and framework you need to succeed with organic traffic and SEO, so you can focus on creating new content.

More in-depth resources about SEO for further reading -

Advanced SEO Analysis

All plans come with a robust SEO analysis tools. These are available on all blog posts or episode pages. In the Advanced SEO Settings section, you'll find an option to set up a custom "Keyphrase" for that particular page. We'll then analyze your page's title, meta information, and content alongside this keyword, and provide some tips to optimize your on-page SEO.

Remember - this is fully optional, but can help improving your rankings on search engines.