SEO (Search Engine Optimization)
When you create a new website, one of the first things that comes to mind is SEO. If you hear about SEO (or Podcast SEO) quite a lot, but not sure what it means and how to make sure it's done properly, this article is for you.
When creating a new website on Podcastpage, 99% of the "Technical" part of SEO is done for you behind the scenes. We work hard to apply all the best practices with SEO, and continue to improve your site's compatibility over time.
There are a few things you can do to improve your site's SEO even further. Let's review those below -
Global SEO Options
Simply put, most websites contain a "Title" tag (the one that appears on your browser tab), a "Description" tag, an image, and a "Favicon" (browser icon). All of the above would be used when your site appears in search results or when you share your site on social media. We strongly recommend that you set these global tags in the "General" panel, under the "Meta & SEO" -
Post / Page / Episode SEO Options
Each entry you add to your site (like blog posts, custom pages, or podcast episodes) includes its own SEO metadata. We also include a section on each edit screen where you can modify that data and thus the appearance of that specific post/page/episode on search engine results pages -
By default, we use the title, content and featured image of your entry to populate those settings, but you can fully customize all of them as seen below -
All websites come by default with a full sitemap. Sitemaps allows search engines to index your website faster and improve your SEO score as you release more content. You don't have to do anything to enable the sitemap, it's already there when you create your site, and can be accessed at the /sitemap.xml route.
SEO Best Practices
Theoretically speaking, there are two different parts you should consider when working with SEO. First, the "technical" part. This is what we can control and help with to ensure your website is as optimized as possible for being crawled and indexed properly by search engines.
Assuming this part is taken care of, you'll still want to make sure the actual content of your site is high-quality, unique, and updated frequently. Google and other search engines love good content, so that's something you'll have to keep in mind when creating your website.
With that said, Podcastpage gives you all the tools and framework to succeed with organic traffic and SEO, so you can focus on creating new content.
Here are a few more in-depth resources about SEO for further reading -